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YUM BRANDS Definition by WordNet
  
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Papers Available for Yum Brands
  
 
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Yum Brands, Inc.
Presents the case study of fast-food conglomerate Yum Brands, Inc., which includes such brands as KFC, Pizza Hut, Taco Bell and Long John Silver's. — 3,590 words; 10 sources; APA
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Yum Brands and Taco Bell
An analysis of Yum Brands and its subsidiary, Taco Bell. — 1,443 words; 5 sources; APA
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Yum! Brands
An evaluation of the Yum! Brands company. — 878 words; 2 sources; APA
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A Market Study of Yum Brands.
An evaluation and discussion of Yum brands. — 1,907 words; 3 sources; MLA
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Rayovac/Spectrum Brands
A case study of Spectrum Brands. — 750 words; MLA
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Sources list for YUM BRANDS
  
 
CNNMoney. "Yum! Brands, Inc. Reports Second-Quarter Ongoing Operating EPS." CNNMoney, July 23, 2002. http://money.cnn.com/services/tickerheadlines/bw/222042564.htm
A Market Study of Yum Brands.

Mike, B., & SlocumJr., J. W. (2003). Slice of reality: changing culture at Pizza hut and Yum! Brands, Inc. Organizational Dynamics, 32(4), 319-330.
Leadership Development

Yum.com. Welcome to Yum! Yum Brands, Inc., September 6, 2002. http://www.yum.com
A Market Study of Yum Brands.

Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics

Hart, Susannah. (1998). The Future for Brands. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics