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MENA market review: world tobacco takes an in-depth look at the Middle East and North Africa (MENA) region, an increasingly important member of the world tobacco market.(MIDDLE EAST: Market analysis). 2005 May 01). World Tobacco. Retrieved June 16 2005 fr
Global Marketing
Marber, Peter. From Third World to World Class : The Future of Emerging Markets in the Global Economy /. Reading, MA: Perseus Books, 1998.
Breaking into the Asian Market
Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing
Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications
Ayal, I. & Zif, J. (1979). Market expansion strategies in multinational marketing. Journal of Marketing, Spring, 84-94.
International Marketing Planning
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