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Boyd, Stephen. (Feb 2005) "Word of Mouth--Marketing Code of Ethics." (Parry, 2004) Get Real. Retrieved 26 Mar 2005 at [1]http://www.corante.com/getreal/archives/2005/02/09/word_of_mouth_marketing_code_of_ethics.php
International Marketing Campaigns (IMC)

Silverman, George (1997, November). How to Harness the Awesome Power of Word of Mouth. Direct Marketing Magazine, 32-37. Retrieved May 17, 2005, from Market Navigation, Inc., Web Site: http://www.mnav.com/H2HarnWOM.htm
Local Internet Services (ISP) Business

Silverman, George (1997, November). How to Harness the Awesome Power of Word of Mouth. Direct Marketing Magazine, 32-37. Retrieved on November 24, 2004, from Market Navigation, Inc., Web Site: http://www.mnav.com/H2HarnWOM.htm
Marketing

Silverman, George (1997, November). How to Harness the Awesome Power of Word of Mouth. Direct Marketing Magazine, 32-37. Retrieved on May 22, 2005, from Market Navigation, Inc., Web Site: http://www.mnav.com/H2HarnWOM.htm
Brand Identity Standards

Cook, Eleanor. Poetry, Word Play, and Word-War in Wallace Stevens. Princeton: Princeton UP, 1988.
The Poetry of Wallace Stevens