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Exploring Gender Differences and Attitudes Toward Television Violence
This paper examines research supporting the hypothesis that boys an girls have different attitudes and reactions toward television violence. — 3,330 words; 18 sources;
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Controversial Television Advertising
This paper argues that parents are responsible for keeping their children from watching controversial television advertising. — 840 words; 4 sources; APA
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Analysis of Women in TV Commercials
A paper which examines the portrayal of women through television advertising and its cultural and economic effects. — 3,300 words; 11 sources; APA
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Representation of Men and Women in Modern Advertisement
A look at the representation of men and women in advertising. — 2,449 words; 15 sources; MLA
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Heroic Women in the Media
An analysis of the representations of heroic women in film and television. — 1,500 words; 3 sources; APA
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Sources list for WOMEN IN TELEVISION ADVERTISING RESEARCH PAPER
  
 
Beck, K. (1978). Television and the older woman. Television Quarterly, 15(2), 47-49.
Colored Woman and the Media

Stern, Barbara B. "Asian-Americans: television advertising and the "model minority" stereotype." Journal of Advertising. June 22 1997. Retrieved August 2 2005 from HighBeam Research Library Web site.
Media and Minorities

Kunkel, Dale, and Wilcox, Brian. "Television Advertising Leads to Unhealthy Habits in Children." APA Online. 23 Feb 2004. < http://www.apa.org/releases/childrenads.html>.
Advertising to Children

Adler, Richard P., Lesser, Gerald, & Meringoff, Laurene. (1981). The Effects of Television Advertising on Children. Lexington, MA: Lexington Books.
The Sociology of Television

Weaver, D.T., Oliver, M.B. (2000). Television Programs and Advertising: Measuring the Effectiveness of Product Placement Within Seinfeld. Paper Presented to the Mass Communication Division at the 50^th Annual Conference of the International Communication
Product Placement