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Sources list for WOMEN IN ADVERTISING COMMERCIALS

Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

LASKEY, HENRY A., ELLEN DAY, and MELVIN R. CRASK. "Typology of Main Message Strategies for Television Commercials." Journal of Advertising 18, 1 (1989): 36-41.
Toyota Prius

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

Wright, John W. The Commercial Connection: Advertising and the American Mass Media. New York: Dell, 1979.
Advertising to the '60s Generation

Rapping, Elayne. "Commercials: Television's Ultimate Art Form." American Advertising and the Subtle Art of Advertising.
Consumerism

 

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WOMEN IN ADVERTISING COMMERCIALS essays

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