Khatibi, A., Haque, A., Ismail, H., (2004). Gaining a competitive advantage from advertising: Study on children's understanding of TV advertising. The Journal of American Academy of Business, Cambridge, 302-308.
Alcohol Commercials and Teens
Powell, Kimberly A. and Lori Abels. 2001. "Sex-roles stereotypes in TV programs aimed at the preschool audience: An analysis of Teletubbies and Barney & Friends." Women and Language, 25(2).
Stereotypes
MTV-3. "Trends in TV advertising." Retrieved February 26, 2005.http://spotti.mtv3.fi/jutut/liitteet/59.ppt#1
Television Commercials
Abels, Lori and Kimberly A. Powell. "Sex-role stereotypes in TV programs aimed at the preschool audience: An analysis of Teletubbies and Barney & Friends. Women and Language, 2000, 25.1, p. 14+.
Children’s Advertising
Abels, Lori. 2002. "Sex-role stereotypes in TV Programs aimed at the preschool audience: an analysis of Teletubbies and Barney & Friends." Women and Language, Sept. 22.
Gender and the Media
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TV AdvertisingThis paper discusses the social and psychological methods of persuasion used in TV advertising: Short spots, product image, values and lifestyles, focus groups, culture-commercial feedback and appeal to women. -- 1,125 words; 7 sources; www.termpapers2000.comGender Roles On TVExamines theories on traditional and nontraditional gender roles (for example "Xena") and their effects on the development and behavior of children. -- 1,575 words; 9 sources; www.termpapers2000.comEffectiveness of TV AdvertisingExamines economics, theories (encoding, memory decay, retention interval, crossover interaction), cultural differences, Proctor & Gamble. -- 2,250 words; 3 sources; www.termpapers2000.comPsychology Of TV AdvertisingDiscusses deception, regulation, fraud, perpetuation of social & racial stereotypes, manipulation of fears & desires, dissemination of false values, conformity, irrationality, selectivity and impact on consumer & society. -- 2,250 words; 12 sources; www.termpapers2000.comTV Advertising And ChildrenEmphasizes the negative effects. Contends that TV ads foster unhealthy attitudes. Also discusses TV violence. -- 1,350 words; 8 sources; www.termpapers2000.com |
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