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Wolfe, Kent. "Understanding the consumers purchasing decision process." College of agricultural and environmental sciences. 2004. University of Georgia. <http://www.agecon.uga.edu/~caed/consumerpreferences.pdf>
The Consumer Purchase Decision Process
Winch, G. W. "Developing Consensus: Reflections on a Model-supported Decision Process." Management Decision. June 1998: 22-31
Organizational Dysfunction
Greenleaf, E. & Lehmann, D. 1995, 'Reasons for Substantial Delay in Consumer Decision Making,' Journal of Consumer Research, vol. 22, pp. 186-199.
Internationalization of Branding
Walsh, Gianfranco, Vincent-Wayne Mitchell, and Thorsten Hennig-Thurau. "German Consumer Decision-Making Styles." Journal of Consumer Affairs 35.1 (2001): 73. Questia. 1 Nov. 2003 <http://www.questia.com/>.
Cross Cultural Differences in Creative Advertising
Ruble, T. L., & Cosier, R. A. (1990). Effects of cognitive styles and decision setting on performance. Organizational Behavior and Human Decision Processes, 46, 283-295.
Test Comparison
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