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	1	WHY STUDY MARKETING Definition by WordNet
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Economics and Marketing Research
Asks and answers seven questions regarding a variety of economic and marketing topics. — 4,650 words; 8 sources;
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Marketing Plan - Pet Grooming Business
A case study, using a pet grooming business to illustrate a marketing plan. — 4,446 words; 11 sources; APA
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Consumer Psychology and Marketing Performance
This paper is an extensive research paper on the effect of consumer psychology on marketing performance using a case study of Altuwairqi Group of Companies in Saudi Arabia. — 45,360 words; 49 sources; APA
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Network Marketing
An in-depth study on the role that network marketing plays in business development. — 19,302 words; 37 sources; MLA
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Marketing Research Plan for a Book Company
This paper examines the book industry and based on extensive research, offers a marketing plan that will insure the success of an established book company. — 2,585 words; 5 sources; MLA
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	3	Sources list for WHY STUDY MARKETING
	Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1. Relationship Marketing Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74 Cause-Related Marketing Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>. Marketing Communications Gronroos, C. From marketing mix to relationship marketing: towards a paradigm shift in marketing. Asia-Australia Marketing Journal 2.1 (1994): 9-29. A Well-Trained and Skilled Workforce "Business ethics and global marketing client confidentiality statement" Retrieved from http://pwebs.net/marketing/ethics/marketing_and_advertising_ethics.htm Accessed on 23 January, 2005 B2B and B2C Ethics