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Coonan, C. 1993, 'Coke battles Pepsi,' Business & Finance, vol. 30, pp. 30.
Internationalization of Branding
Clifford, M. L. and Kripalanmi, M.: " Finally, Coke Gets it Right"" Business Week International Editions, Feb. 10 2003
Coca Cola in India
"Bottlers Speculate on Water From Coke. `Soon?'" Beverage Digest, September 4, 1998.
The US Soft Drink Industry
Morris, B. and Sellers, P. 2000, What Really Happened at Coke, Fortune, vol. 141, no. 1, pp. 114-116.
Organisational Analysis: Structural Framework
Sellers, P. 1999, Crunch Time for Coke, Fortune, vol. 140, no. 2, pp. 72-76.
Organisational Analysis: Structural Framework
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