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Zemsky, R. & Oedel, P. (1983). "The Structure of college choice." New York: College Entrance Examination Board.
Price of College
Danforth, Susan. "Good Movie, But Not Good History?" College Campus News 21 Nov. 2003. 8 Aug. 2005. < http://www.collegenews.org/x2957.xml>.
“The Last Samurai"
Horvat, E. (1996) African American students and college choice decision-making in social context: The influence of race and class on educational opportunity. US Department of Education. http://www.ed.gov/
Socioeconomic Status and Education
Wells, A.S. (1996). African-American students' view of school choice. In B. Fuller, R.F. Elmore, & G. Orfield (Eds.), Who chooses? Who loses? Culture, institutions, and the unequal effects of school choice (pp. 25-49). New York: Teachers College Press.
School Education and Market Forces
Ackerberg, Daniel A. Advertising, learning, and consumer choice in experience good markets: An emperical examination. International Economic Review., 44, 3, 1007-1040
Marketing for Small Businesses
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