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Sources list for WHAT WAS PEPSI'S MODE OF ENTRY INTO GERMANY

Austrade. (2003) "Market Entry Strategies: Germany." Retrieved on September 28, 2004 at http://www.austrade.gov.au/IT/layout/0,,0_S4-1_wqc rz1e-2_-3_PWB1527372-4_marketstrat-5_-6_-7_,00.html Austrade. (2003) "Market Entry Strategies: Germany." Retrieved on September 28, 2004 at http://www.austrade.gov.au/IT/layout/0,,0_S4-1_wqc rz1e-2_-3_PWB1527372-4_marketstrat-5_-6_-7_,00.html
Market Entry to German Economy

Osland, G. E., Taylor, C. R. and Zou, S. Z. (2001) Selecting International Modes of Entry and Expansion. Marketing Intelligence and Planning. Vol 19, No 3, p153 - p161
International Strategic Marketing

Agarwal, S. and Ramaswami, S. (1991). Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internationalization Factors. Journal of International Business Studies 23: 1-2
European Integration

Belderbos, R. (2003) Entry mode, organizational learning, and R&D in foreign affiliates: Evidence from Japanese firms, Strategic Management Journal, 24: 235-259.
Internationalization Challenges and Strategies in China

Kogut, B. and Singh, H. (1988) The effect of national culture on choice of entry mode, Journal of International Business Studies, 19: 411-432.
Internationalization Challenges and Strategies in China

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WHAT WAS PEPSI'S MODE OF ENTRY INTO GERMANY essays

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