Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing
Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing
Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications
Gronroos, C. (1994). From marketing mix to relationship marketing: Towards a paradigm shift in marketing. Asia-Australia Marketing Journal, 2(1), 9-29.
Customer Satisfaction
Gronroos, C. From marketing mix to relationship marketing: towards a paradigm shift in marketing. Asia-Australia Marketing Journal 2.1 (1994): 9-29.
A Well-Trained and Skilled Workforce
|
| |
Essay 411.com is a FREE academic essay service that provides users with useful
information about essay topics including WEB MARKETING ANALYST essays. It was specifically designed so that
users could obtain this WEB MARKETING ANALYST essays information easily and quickly and see it displayed all on one page.
You can find here WEB MARKETING ANALYST essay definition, WEB MARKETING ANALYST essays sources and also links to essays on WEB MARKETING ANALYST.
Copyrights:
|
|
Ads by termpapers2000.com
Ads by termpapers2000.com
|
|
|
|
|