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Papers Available for Web Costs Advertising Essay |
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Sources list for WEB COSTS ADVERTISING ESSAY |
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Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
Moore, J. Women and Advertising: The Social Cost of Commercial Culture. The Social Alternative. Accessed 13 September, 2004.
Causes and Effects of Anorexia
Levinson, Jay Conrad. Guerrilla Advertising : Cost-Effective Techniques for Small-Business Success. Boston: Houghton Mifflin, 1994.
Procter and Gamble (P & G)
Injury Costs. 13 Jan. 2005 <http://www.hse.gov.uk/costs_of_injury/costs_of_injury.asp.>.
Injury Costs
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