| |
Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
Wilkes, M.S., Bell, & Kravitz, R.L. "Consumer-directed prescription drug advertising: Trends, impacts and implications". Health Affairs, 19, (2), 2000:110-128.
The Influence of the Media
Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising
Wolin, Lori D. "Gender issues in advertising - an oversight synthesis of research: 1970-2002." Journal of Advertising Research. 3/1/2003. Retrieved July 23 2005 from HighBeam Research Library Web site.
Sexuality in Advertising
|
|