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Romance with E-business Strategy: Integrating E-business Strategy. Strategic Marketing Research Team. Retrieved from http://www.etstrategicmarketing.com/smMay-Jun3/art3.html Accessed on 14 April, 2005
Nestle

Rothschild, William. "Avoid the Mismatch Between Strategy and Strategy Leaders." Journal of Business Strategy 14 (1) Jan.-Feb. 1993: 37-42. InfoTrac OneFile. Apollo Group. University of Phoenix, Phoenix, AZ. November 22, 2004 <http://80-infotrac.galegroup
Welcome to Camp Coover

PRIMEDIA Business Magazines & Media Inc. (April 1, 2002). Marketing Strategy Mandatory for Business Success. Retrieved from the Internet at: http://trailer-bodybuilders.com/mag/trucks_marketing_strategy_mandatory/.
Marketing Strategy of Wal-Mart Retail Chain

Ghemawat, P. (2004) The forgotten strategy, Harvard Business Review on Doing Business in China. Boston, MA: Harvard Business School Press.
Internationalization Challenges and Strategies in China

Zell, Alan J. "Is there a difference between selling to Business-to-Business and Business-to-Business customers?" Retrieved from http://www.sellingselling.com/articles/btbb.html Accessed on 22 April, 2004
E-Commerce and Marketing

 

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