Boss, Judith A. (1998). Virtue ethics. Perspectives on Ethics, 2nd Edition. New York: Mayfield Publishing Company, pp. 392-413.
Virtue Ethics
Cafaro, Phillip (2002). Virtue Ethics (Not Too) Simplified. Theoretical Ethics.
Professional Psychological Ethics
Murphy, P.E - `Character and virtue ethics in international marketing: An agenda for managers, researchers and educators. Journal of Business Ethics, 18, 1999. pp. 107-24
Marketing Ethics
Hartman, C. L and Beck-Dudley, C.L - `Marketing strategies and the search for virtue. A case analysis of the Body Shop, International, Journal of Business Ethics, 20, pp.249-63
Marketing Ethics
Rand, A. (1989). The Virtue of Selfishness: A New Concept of Egoism. NY: Signet.
"The Virtue of Selfishness"
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