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Papers Available for Vertical Marketing |
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Sources list for VERTICAL MARKETING |
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Explanation of Vertical integration and styles. Accessed from http://en.wikipedia.org/wiki/Vertical_integration on October 24, 2003
Evolution of Corporate Strategy
Stefan Buehler, University of Zurich and University of St. Gallen and Armin Schmutzler, University of Zurich "Vertical integration and horizontal expansion Internet: http://www.soi.unizh.ch/staff/buehler/integration.pdf 2003
Horizontal Expansion in Business
Tamm, Brian Eno - His Music and the Vertical Color of Sound, p17 (1995)
Brian Eno
Buehler, Stefan University of Zurich and University of St. Gallen and Schmutzler, Armin University of Zurich "Vertical integration and horizontal expansion Internet: http://www.soi.unizh.ch/staff/buehler/integration.pdf 2003
Horizontal Expansion in Business
Lenski, Gerhard. (1954). "Status Crystallization: A Non-Vertical Dimension of Status."
Social Mobility
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