Values Advertising Research essays

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	1	VALUES ADVERTISING RESEARCH Definition by WordNet
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Advertising and Brand on Capital Structure
A literature review on the influence of advertising expenses and brand value on capital structure. — 4,278 words; 14 sources; APA
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Value of Advertising to the Baby Boomer Generation
Proposal for research on the importance of the consumer power of the Baby Boomer generation. — 3,698 words; 29 sources; APA
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The Powers of Advertising and its Negative Effects on the Consumers
Explores the evolving view of the purpose of marketing activities. — 12,636 words; 33 sources; APA
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Consumer Behavior
A discussion on advertisments and consumer behavior, with a focus on the advertising campaigns of Gap clothing. — 2,500 words; 4 sources; APA
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Apple's iPhone
Presents a marketing plan for Apple's iPhone. — 4,610 words; 16 sources; APA
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	3	Sources list for VALUES ADVERTISING RESEARCH
	Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004 The Cost of Advertising Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32 Psychographics Durgee, Jeffrey F., Gina Colarelli O'Connor, and Robert W. Veryzer. "Translating values into product wants." Journal of Advertising Research Vol. 36 (1996). Selling Beer to Argentina Durgee, Jeffrey F., Gina Colarelli O'Connor, and Robert W. Veryzer. "Translating values into product wants." Journal of Advertising Research Vol. 36 (1996). Local Internet Services (ISP) Business Durgee, Jeffrey F., Gina Colarelli O'Connor, and Robert W. Veryzer. "Translating Values Into Product Wants." Journal of Advertising Research Vol. 36 (1996). Dominoâ€™s Pizza