Cooper, Lee G.; Baron, Penny; Levy, Wayne; Swisher, Michael; Gogos, Paris. (1999). PromoCast: a new forecasting method for promotion planning. Marketing Science, Summer v18 i3 p301(16) Retrieved on August 16, 2004 from UOP Library, Infotrac Database.
Forecasting Methods
Schein, E. (1999). Kurt Lewin: change theory in the field and in the classroom. Notes towards a model of managed learning. Reflections. 1, 59. Retrieved July 28, 2005, from UOP database website http://www.lewinchangetheory.htm
Organizational Change
Hsieh, Ping-Hung.(2004) A data-analytic method for forecasting next record catastrophe loss. Journal of Risk and Insurance, June v71 i2 p309(14) Retrieved on August 16, 2004 from UOP Library, Infotrac Database.
Forecasting Methods
The McGraw -Hill Companies, (2003) Chapter 12 FORECASTING. Tenth edition Pg. 471. Retrieved on August 16, 2004 from UOP Library, eResource.
Forecasting Methods
Kervin, R., Hartley, S., Berkowitz, E., Rudelius, W., (2006). Marketing. The McGraw-Hill Companies. Retrieved from UoP ecampus 17January 2006.
P.F. Chang’s China Bistro
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