Neer, Katherine. How Product Placement Works. How Stuff Works. 08 April 2004. http://entertainment.howstuffworks.com/product-placement1.htm
Product Placement in Films
Moser, H. R., Bryant, L. and Sylvester, K. Product Placement as a Marketing Tool in Film and Television. 08 April 2004. www.nssa.us/nssajrnl/22-1/pdf/12.pdf
Product Placement in Films
Govani, S. (1999). Product Placement in Movies: Is it Really So Bad? Christian Science Publishing Society. Accessed April 28, 2004, at: http://www.csmonitor.com/durable/1999/02/10/p11s1.htm
Product Placement
Weaver, D.T., Oliver, M.B. (2000). Television Programs and Advertising: Measuring the Effectiveness of Product Placement Within Seinfeld. Paper Presented to the Mass Communication Division at the 50^th Annual Conference of the International Communication
Product Placement
Turcotte, S. (1995). Gimme a Bud! The Feature Film Product Placement Industry: Benefits to Corporate America. Accessed April 28, 2004, at: http://advertising.utexas.edu/research/papers/Turcotte/bencorpamer.html
Product Placement
|
Essay 411.com is a FREE academic essay service that provides users with useful
information about essay topics including UNIVERSITY PLACEMENT REPORTS essays. It was specifically designed so that
users could obtain this UNIVERSITY PLACEMENT REPORTS essays information easily and quickly and see it displayed all on one page.
You can find here UNIVERSITY PLACEMENT REPORTS essay definition, UNIVERSITY PLACEMENT REPORTS essays sources and also links to essays on UNIVERSITY PLACEMENT REPORTS.
|
|