| |
University of Michigan Business School. The American Customer Satisfaction Index: Special Report on Government Satisfaction Scores. Ann Arbor, MI: University of Michigan Business School.December 17, 2001, p.2
Customer Service
Hayes, D. 2nd April, 2003, Audience development: towards a strategic mindset, University of Greenwich, (Debi Hayes is a principal lecturer in Arts Management, School of Business & Management, University of Greenwich, London UK)
Relationship Marketing
Hill, C.W.L. (2003). International Business: Competing in the Global Marketplace [University of Phoenix Custom Edition e-text]. New York, NY: McGraw-Hill/Irwin. Retrieved May 21, 2005, from University of Phoenix, rResource, MGT/448 - Global Business Strat
Counter Trade Mechanisms
Zell, Alan J. "Is there a difference between selling to Business-to-Business and Business-to-Business customers?" Retrieved from http://www.sellingselling.com/articles/btbb.html Accessed on 22 April, 2004
E-Commerce and Marketing
Waner, K. K. (1995). Business Communication Competencies Needed by Employees as Perceived by Business Faculty and Business Professionals. Business Communication Quarterly, 58(4), 51+. Retrieved June 29, 2005, from Questia database, http://www.questia.com.
Business Communication
|
|