Unilever. "Brands." 2003. Retrieved October 21, 2003. URL: <http://www.unilever.com/brands/>
Multiple Branding Strategy at Unilever
Wentz, L. 1993, 'Unilever brands alive and kicking chairman assures,' Brandweek, vol. 64, pp. 39.
Internationalization of Branding
http://www.unilever.com/brands/food/lipton.asp (as retrieved on April 18, 2004)
Lipton Tea Company
Unilever. "Omo." 2003. Retrieved October 21, 2003. URL: <http://www.unilever.com/brands/hpc/omo.asp?>
Multiple Branding Strategy at Unilever
Unilever. "Home and Personal Care." 2003. Retrieved October 21, 2003. URL: <http://www.unilever.com/brands/hpc/>
Multiple Branding Strategy at Unilever
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