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UNDERSTANDING PRODUCT KNOWLEDGE Definition by WordNet

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Sources list for UNDERSTANDING PRODUCT KNOWLEDGE

Bei, L., & Widdows, R. (1999). Product Knowledge and Product Involvement as Moderators of the Effects of Information on Purchase Decisions: A Case Study Using the Perfect Information Frontier Approach. Journal of Consumer Affairs, 33(1), 165. Retrieved Ju
Organic Foods Purchase

Weitz, B. A. (1991). "Role of Product Knowledge in Evaluation of Brand Extension.", Advances in Consumer Research, Vol. 18, Issue 1., pp. 407-413.
Marketing and Branding

Bucci, Dick (2004) The Real Key to Convergence: Understanding productivity and how IP Telephony makes a real difference. By Dick Bucci, Technology 05/04/2004 2005-04-21 Mass Communications
Globalization, Fractionalization and Convergence

Chang, Chingching , & Mark, R. (2004). The interplay of product class knowledge and trial experience in attitude formation. Journal of Advertising, 33, 1,
Marketing for Small Businesses

Chuang, Shin-Chieh, and Chia-Ching Tsai. "The Impact of Consumer Product Knowledge on the Effect of Terminology in Advertising." Journal of American Academy of Business 7.1 (2005): 223.
Procter and Gamble (P & G)

 

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UNDERSTANDING PRODUCT KNOWLEDGE essays

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