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Childs, J. D. et, al. (2003). Side to side weight bearing asymmetry in subjects with low back pain. Journal of Manual Therapy, 3:166-167.
Pelvic Imbalance
KAMINS, MICHAEL A., MERIBETH J. BRAND, STUART A. HOEKE, and JOHN C. MOE. 1989 "Two-Sided Versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility." Journal of Advertising 18, : 4-10.
The Economic Impact of Michael Jordan
Kaplan, T. (November, 2003). The Tylenol Crisis: How Effective Public Relations Saved Johnson & Johnson. Retrieved on July 12, 2003 from the World Wide Web from [2]http://www.personal.psu.edu/users/w/x/wxk116/tylenol/crisis.html
Public Relations
Altwein, Don. "The Evolving Role of the Project Manager" (PM Boulevard). Available: http://www.pmboulevard.com/expert_column/archives/reg/evolving_role_of_pm_altwein.pdf (Accessed: 2004, 13 March).
Budgetary Control
Kaplan, T. (November, 2003). The Tylenol Crisis: How Effective Public Relations Saved Johnson & Johnson. Retrieved on July 12, 2003 from the World Wide Web from http://www.personal.psu.edu/users/w/x/wxk116/tylenol/crisis.html
Public Relations in Action
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