MTV-3. "Trends in TV advertising." Retrieved February 26, 2005.http://spotti.mtv3.fi/jutut/liitteet/59.ppt#1
Television Commercials
Khatibi, A., Haque, A., Ismail, H., (2004). Gaining a competitive advantage from advertising: Study on children's understanding of TV advertising. The Journal of American Academy of Business, Cambridge, 302-308.
Alcohol Commercials and Teens
Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising
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Effectiveness of TV AdvertisingExamines economics, theories (encoding, memory decay, retention interval, crossover interaction), cultural differences, Proctor & Gamble. -- 2,250 words; 3 sources; www.termpapers2000.comTV Advertising and PoliticsExamines the importance of image, media packaging, negative ads, the history of political ads, costs and deception. -- 3,600 words; 11 sources; www.termpapers2000.comTV Advertising And ChildrenEmphasizes the negative effects. Contends that TV ads foster unhealthy attitudes. Also discusses TV violence. -- 1,350 words; 8 sources; www.termpapers2000.comTV AdvertisingThis paper discusses the social and psychological methods of persuasion used in TV advertising: Short spots, product image, values and lifestyles, focus groups, culture-commercial feedback and appeal to women. -- 1,125 words; 7 sources; www.termpapers2000.comPsychology Of TV AdvertisingDiscusses deception, regulation, fraud, perpetuation of social & racial stereotypes, manipulation of fears & desires, dissemination of false values, conformity, irrationality, selectivity and impact on consumer & society. -- 2,250 words; 12 sources; www.termpapers2000.com |
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