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Trompenaars, F., Riding the Waves of Culture. London: Economist Books, 1993.
Intercultural Conflict in America
Trompenaars, Fons. Riding the Waves of Culture: Understanding Cultural Diversity in Global Business. McGraw- Hill. 1998
Cultural Diversity
Hampden Turner Charles, Trompenaars Fons, Riding The Waves of Culture: Understanding Diversity in Global Business; McGraw-Hill 1997
The 7D Cultural Dimensions Model
Riding the Waves of Culture, 1993, Trompenaars, F.
McDonald’s Organisational Culture
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