Transactional Marketing And Relational Marketing essays

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	3	Sources list for TRANSACTIONAL MARKETING AND RELATIONAL MARKETING
	Public Relations Society of America. (2002). About public relations. The Public Relations Profession. Taken October 12, 2004, from the Public Relations Society of America. Web site: http://www.prsa.org/_Resources/Profession/index.asp?ident=prof1. Public Relations PRSA. (2004) The public relations profession: about public relations. Public Relations Society of America. Retrieved on September 29, 2004 from http://www.prsa.org/_Resources/Profession/index.asp?ident=prof1. Public Relations Zador P., Krawchuck S., and Voas R. (2000) Alcohol related relative risk of driver fatalities and driver involvement in fatal crashes in relation to driver age and gender, Journal Studies on Alcohol, 61: 387-395. Legal Drinking Age in the U.S. Bass, B.M. & Avolio, B.J. (1989). Potential biases in leadership measures: how prototypes, leniency and general satisfaction relate to ratings and rankings of transformational and transactional leadership constructs. Educational and Psychological Measurem Entrepreneurial Leadership Styles Bruning, S.D. (2000). "Public relations as relationship management: A relational approach to the study and practice of public relations." Mawhah, Lawrence Erlbaum Associates. Public Relations Effect on Society