Ayal, I. & Zif, J. (1979). Market expansion strategies in multinational marketing. Journal of Marketing, Spring, 84-94.
International Marketing Planning
Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications
Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing
"Business ethics and global marketing client confidentiality statement" Retrieved from http://pwebs.net/marketing/ethics/marketing_and_advertising_ethics.htm Accessed on 23 January, 2005
B2B and B2C Ethics
Sheth, J. N. and Parvativar, A. (2001) The Antecedents and Consequences of Integrated Global Marketing. International Marketing Review. Vol 18, No 1, p16 - p29.
International Strategic Marketing
|
| |
Essay 411.com is a FREE academic essay service that provides users with useful
information about essay topics including TRAGET MARKET essays. It was specifically designed so that
users could obtain this TRAGET MARKET essays information easily and quickly and see it displayed all on one page.
You can find here TRAGET MARKET essay definition, TRAGET MARKET essays sources and also links to essays on TRAGET MARKET.
Copyrights:
|
|
Ads by termpapers2000.com
New Disneyland Theme ParkFactors involved in Disney opening a theme park in Hong Kong. Location choice and market characteristics; traget market resources; political environment; marketing devices of Disney theme park in Hong Kong, theme park organization. Effect on Hong Kong. -- 4,275 words; 16 sources; www.termpapers2000.com |
Ads by termpapers2000.com
|
|
|
|
|