Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising
Ashworth William J, Customs and excise: trade, production and consumption in England 1640-1845 (Oxford University press, Oxford) 2003.
The Consumer Revolution
Examples of RTAs are Asia Pacific Economic Cooperation (APEC) a plurilateral forum based on peer pressure, North Atlantic Free Trade Agreement (NAFTA) a traditional free trade agreement, Common Market for the South (MERCOSUR) with a common external tariff
Regionalism: Building Block or Stumbling Block?
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