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Papers Available for Toyota Prius Marketing Strategy |
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Sources list for TOYOTA PRIUS MARKETING STRATEGY |
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Overview 2005 Toyota Prius. 2005. Automotive. 26 November 2004 http://www.automotive.com/2005/09/toyota/prius/#
The Toyota Prius
2005 Toyota Prius Certified for Clean-Fuel Deduction. Internal Revenue Service. 2005. 26 November 2004 http://www.irs.gov/newsroom/article/0,,id=130146,00.html
The Toyota Prius
Aukofer, F. 20 July 2001. Toyota Prius Achieves Near-Instant Sought-After Status.. The Washington Times. pg 23.
The Toyota Prius
Toyota Motor Europe (2005a) `Cleaner cars' Available: http://www.toyota-europe.com/about_toyota/Toyota_in_europe/toyota_in_europe_04.html (Accessed: 2005, March 01)
Toyota and Mitsubishi: Paradigms of Japanese Success in Europe
Toyota Motor Europe (2005c) `Designing for Europe' Available: http://www.toyota-europe.com/about_toyota/Toyota_in_europe/toyota_in_europe_03.html (Accessed: 2005, March 01)
Toyota and Mitsubishi: Paradigms of Japanese Success in Europe
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