HOFSTEDE, FRENKEL TER, JAN-BENEDICT E. M. STEENKAMP, and MICHEL WEDEL. "International Market Segmentation Based on Consumer-Product Relations." Journal of Marketing Research 36, 1 (1999): 1-17.
Marketing Challenges
Berrigan, John and Carl Finkbeiner: Segmentation Marketing (1992) New York: HarperBusiness
Experimentation in Market Research
Cross, L. (6/1/1999) Segmentation: when less is more.(market segmentation to generate variable data printing jobs) Graphic Arts Monthly.
Apple's iPod
WTO (World Tourism Organization). (2003). Tourism highlights. Madrid, Spain: World Tourism Organization. WTO. (2005). Phuket Relief for the Tourism Sector: The Phuket Action Plan. Madrid, Spain: World Tourism Organization. Yazmir, K. (2002, September 4).
Tourism and Calamity
"Inbound Tourism - World's Top Tourism Destinations," World Tourism Organization: Facts & Figures, Available at: http://www.world-tourism.org/facts/tmt.html
The Tourism Industry
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