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Sources list for TOTAL MARKET SIZE FOR WENDY'S INTERNATIONAL

Fama, E., and French,K.,(1995) Size and book-to-market factors in earnings and returns. Journal of Finance, 50(1):131 56
Efficient Market Hypothesis

Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications

Ayal, I. & Zif, J. (1979). Market expansion strategies in multinational marketing. Journal of Marketing, Spring, 84-94.
International Marketing Planning

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

"Business ethics and global marketing client confidentiality statement" Retrieved from http://pwebs.net/marketing/ethics/marketing_and_advertising_ethics.htm Accessed on 23 January, 2005
B2B and B2C Ethics

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TOTAL MARKET SIZE FOR WENDY'S INTERNATIONAL essays

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A Financial Analysis of Wendy’s International
This paper is a financial analysis of Wendy’s International, using McDonald’s Corporation, the industry leader in the fast food segment of the restaurant industry, as the benchmark firm. -- 2,100 words; 2 sources; APA
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Compares and contrasts both markets in the U.S. from the investor's perspective. -- 1,350 words; 6 sources;
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Cites an article that discusses the relationship between marketing research and marketing strategy. -- 690 words; 2 sources; APA
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Marketing's Relationship with Ethics and Total Quality Management
This paper discusses two separate issues: How marketing is related to ethics and how it is related to total quality management. -- 2,145 words; 10 sources; MLA
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Wendy'S Fast-Food Chain
Examines the expansion of Wendy's into the Argentinian market. -- 2,250 words; 2 sources;
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