Thesis Paper On Place Branding essays

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	3	Sources list for THESIS PAPER ON PLACE BRANDING
	Kotlerr, P. anmd Gertner, D. "Country as Brand Product and beyond: A place marketing perspective London UK: Journal of Brand Management, April, 2002 Coca Cola in India Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67. Consumer Behavior Study in International Banking Tragos, William H. International Branding. In Brands: The new wealth creators. London: Macmillian Press Ltd. Brand Names Versus Generics Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm Brand Names Versus Generics Temporal, Paul. Lee, K.C. (2001). Hi-Tech Hi-Touch Branding : Creating Brand Power in the Age of Technology. John Wiley & Sons. Tesco