Thesis On Branding essays

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Less Examined Aspects of On the Waterfront
Paper explains now usual view of "On the Waterfront" (1954) in relation to E. Kazan and anti-American activities testimony, and the film's theme of men to report on mafia-influence in the Port of New York longshoremen's union. Perhaps more important ... — 2,000 words; 2 sources; APA
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"The Reckless Decade: America in the 1890s"
A review of H. W. Brands novel "The Reckless Decade: America in the 1890s". — 900 words; 4 sources;
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Sponsorship Effectiveness
An in-depth study measuring the effectiveness of television sponsorship in Singapore in relation to a service-related product such as MasterCard. — 13,458 words; 57 sources; APA
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Maximizing Restaurant Internet Marketing
A research proposal to explore the impact of a website on restaurant sales and traffic. — 2,207 words; 2 sources; APA
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Marketing e-Health Services
This paper discusses the marketing of health services, particularly men's health products and, notably, "generic Viagra" on the Internet. — 1,985 words; 7 sources; MLA
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	3	Sources list for THESIS ON BRANDING
	Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67. Consumer Behavior Study in International Banking Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm Brand Names Versus Generics Tragos, William H. International Branding. In Brands: The new wealth creators. London: Macmillian Press Ltd. Brand Names Versus Generics Temporal, Paul. Lee, K.C. (2001). Hi-Tech Hi-Touch Branding : Creating Brand Power in the Age of Technology. John Wiley & Sons. Tesco Park, J. W. & Kim, K. (2001). "Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings", Advances in Consumer Research, Vol. 28, pp. 179-185. Marketing and Branding