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Papers Available for Theories About Marketing Ethics |
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Sources list for THEORIES ABOUT MARKETING ETHICS |
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"Business ethics and global marketing client confidentiality statement" Retrieved from http://pwebs.net/marketing/ethics/marketing_and_advertising_ethics.htm Accessed on 23 January, 2005
B2B and B2C Ethics
Boyd, Stephen. (Feb 2005) "Word of Mouth--Marketing Code of Ethics." (Parry, 2004) Get Real. Retrieved 26 Mar 2005 at [1]http://www.corante.com/getreal/archives/2005/02/09/word_of_mouth_marketing_code_of_ethics.php
International Marketing Campaigns (IMC)
"Internet-Marketing Ethics" Retrieved from http://pwebs.net/marketing/ethics/articles/internetethics.htm Accessed on 28 April, 2005
E-Commerce and Marketing
Smith, Craig N. 1993. Ethics and the Marketing Manager. In Ethics in Marketing, edited by N. Craig Smith and John A. Quelch (pp. 1-34). Homewood, IL: Richard D. Irwin.
Radio Shack
Tsalikis, John et al. "Business Ethics: A Literature Review with a Focus on Marketing Ethics." Journal of Business Ethics. August 1989: 675-743.
Ethics and Morality
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