Jacobs B, Wright R. (1999, Feb). Stick-up, street-culture and offender motivation. Criminology [online].
Motivations for Robbery
Enbysk, Morrie: "Southwest Airlines Succeeds By Sticking to Basics", Washington CEO Magazine, 1995
Southwest Airlines' Marketing Strategy
Enbysk, Morrie: "Southwest Airlines Succeeds By Sticking to Basics", Washington CEO Magazine, 1995
United and Southwest: What a Difference
Mizruchi, M. (1987). "Why Do Corporations Stick Together? An Interorganizational Theory of Class Cohesion." Power Elites and Organizations. Domhoff, G. W., & Thomas, R. Editors.
Multinational Corporations
Gregory, J.R. 1993, 'Strong brands stick out in a crowd,' Business Marketing, vol. 78, pp. 39.
Internationalization of Branding
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