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Hollender, J. Summer 2004, "What matter most: Corporate values and social responsibility", California Management Review vol. 46, no. 4, p. 111.
Corporate Social Responsibility

"Financial Executive: Corporate Values Stimulus for the Bottom Line" Retrieved From http://accounting.smartpros.com/x38159.xml Accessed 31 August, 2005
Ethics in Southwest Airlines

Hemmingway, C.A. & Maclagan, P.W. Mar. 2004, "Managers' personal values as drivers of corporate social responsibility", Journal of Business Ethics vol. 50, no. 1, pp. 33.
Corporate Social Responsibility

Anon (2), (2004), `Exxon Mobil: Corporate Code Of Ethics', Internet: Accessed on March 25^th, 2004, http://www2.exxonmobil.com/corporate/files/corporate/Code_ethics.pdf
Corporate Codes of Ethics and Marketing Practices

Value Based Management.net (2004), "Force Field Analysis and Diagram - Kurt Lewin: FFA - Analyzing change Factors" Driving Forces and Restraining Forces," Available: [2]http://www.baludbasedmanagement.net/methods_lewin_force_field_analysis.html.
Business Management