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THE NEW COKE Definition by WordNet

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Sources list for THE NEW COKE

"Bottlers Speculate on Water From Coke. `Soon?'" Beverage Digest, September 4, 1998.
The US Soft Drink Industry

"All-Channel Non-Carbs: Coke Leads with Above-Industry Growth. Sports Drinks Gain on Teas." Beverage Digest, May 14, 1999.
The US Soft Drink Industry

Clifford, M. L. and Kripalanmi, M.: " Finally, Coke Gets it Right"" Business Week International Editions, Feb. 10 2003
Coca Cola in India

Coonan, C. 1993, 'Coke battles Pepsi,' Business & Finance, vol. 30, pp. 30.
Internationalization of Branding

Sellers, P. 1999, Crunch Time for Coke, Fortune, vol. 140, no. 2, pp. 72-76.
Organisational Analysis: Structural Framework

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THE NEW COKE essays

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The Beverage Industry: Coke and Pepsi
Provides a beverage industry overview, with emphasis on the market positions of Coca-Cola and Pepsi. Also examines the future prospects of Coke and Pepsi. -- 2,925 words; 15 sources;
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Business Overview: Coke and Pepsi
A comparison of Coke's and Pepsi's financial performance and outlook for the future. -- 840 words; 10 sources; APA
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Coke-Pepsi Comparison
PepsiCo verses Coke. -- 675 words; 2 sources;
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Coke vs. Pepsi
An analysis of modern marketing and its environment, through a comparison of the marketing strategies of Coke and Pepsi. -- 1,491 words; 2 sources; MLA
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PepsiCo v Coke--Juice or Cola
A look into why PepsiCo has been able to dominate Coke, its primary competitor, in total overall sales. -- 900 words; 2 sources;
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