Prakash, Ved. "Sex Roles and Advertising Preferences." Journal of Advertising Research May/June 1992: 43-53.
Consumer Behavior
Stephens, D. L., Hill, R. P., & Hanson, C. (1994). The Beauty Myth and Female Consumers: The Controversial Role of Advertising. Journal of Consumer Affairs, 28(1), 137+. Retrieved May 10, 2005, from Questia database, http://www.questia.com.
Causes and Effects of Anorexia
Martin Fishbein, Susan E. Middlestadt and Role of Advertising in Social Marketing Conference 1995, Atlanta, Ga., Social Marketing: Theoretical and Practical Perspectives, ed. Goldberg, Marvin E. (Mahwah, NJ: Lawrence Erlbaum Associates, 1997) 326.
Breaking into the Asian Market
Fishbein, Martin, Susan E. Middlestadt, and Role of Advertising in Social Marketing Conference 1995, Atlanta, Ga. Social Marketing: Theoretical and Practical Perspectives. Ed. Marvin E. Goldberg. Mahwah, NJ: Lawrence Erlbaum Associates, 1997.
Breaking into the Asian Market
Brown, S. "The role of advertising today." Marketing Monthly. Oct. 2003. Retrieved Feb. 7, 2004, One Vision Web site: http://www.onevision.co.uk/xq/ASP/id.864/qx/default.htm?CT=LeftNav
TV Commercials
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