Microsoft Corporation. (2003). About Microsoft: Mission and Values. http://www.microsoft.com/mscorp/mission/
Microsoft Corporation’s Mission Statement
"'Realizing Potential': New Ad Campaign Introduces Microsoft Brand Mission." Microsoft. April 26, 2005. <http://www.microsoft.com/presspass/features/2002/nov02/11-18RealizingPotential.asp>.
Microsoft's Anti-Trust Case
Coach, Inc. Mission Statement. http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=COH&script=11967&item_id='mission2.html'. Retrieved from the World Wide Web on July 14, 2004.
American Corporate Mission Statements
"Mission and Values" (25 June, 2003) Retrieved from http://www.microsoft.com/mscorp/mission/ Accessed on 15 January 2005
Microsoft Corporation
PETA. "Mission Statement". People for the Ethical Treatment of Animals. 2004. PETA. 30 March, 2004. < http://www.peta.org/about/mission.asp>
Ethical Treatment of Animals
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