Uncles, Mark D., Dowling, Grahame R., and Hammond, Kathy, "Customer Loyalty and Customer Loyalty Programs." University of New South Wales School of Marketing Working Paper 98/6, University of New South Wales Web site. 27 Nov. 2004.
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Kafka, F. "The Metamorphosis." "The Metamorphosis." Literature: An Introduction to Fiction, Poetry, and Drama. Ed: X.J.Kennedy, and Dana Gioia. 7th ed. New York: Longman, 1999. 296-329.
"The Metamorphosis"
Kafka, F. (1996). "The Metamorphosis." In The Metamorphosis and Other Stories. NY: Dover Publications, Inc.
"The Metamorphosis’
Laurette Dube and Leo M. Renaghan, "Building Customer Loyalty -Guests Perspectives on the Lodging Industry Functional Best Practices (Part I)", Cornell hotel and restaurant administration Quarterly, August 1999, pp. 20-23
Customer Loyalty in the Hotel Industry
Abrams, Rhonda. "Creating Customer Loyalty." Inc. Jan. 2003, Inc.com. 27 Nov. 2004. <http://www.inc.com/articles/2003/01/25082.html>.
Loyalty Programs
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