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Operations Management: Balancing Ethics with the Bottom Line
A look at different perspectives on corporate social responsibility with a focus on the Mattel Toy Company. — 2,528 words; 7 sources; APA
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Mattel, Toys and Corporate Culture
A description of how Mattel's corporate culture sustained the company during a toy recall. — 1,439 words; 7 sources; APA
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Mattel's Product Recall
This paper explores how marketing research can help solve Mattel's marketing challenges. — 1,576 words; 5 sources; APA
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Mattel, Inc.
An analysis of the history, operations and structure of Mattel, Inc.. — 1,061 words; 8 sources; MLA
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The Consolidated Life Company - An Analysis
An look at the issues faced by The Consolidated Life Company. — 1,500 words; 4 sources; MLA
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Sources list for THE MATTEL TOY COMPANY
  
 
About Us. (2004). Mattel, Inc. Available: http://mattel.com/about_us/history/default.asp? f=true.
Mattel, Inc.

Anderson, D., Bailey, B. (1998, May 7). Marketing through new media. Background Reading http://www.walmart.com/toys?path=0%3A4171&dept=4171 http://www.kbtoys.com/toys/index.html/style/toys/place/ajus?lid=ToysTab&lpos=tab6 http://www.amazon.com/exec/obidos
Aggressive Pricing

"A Bit of History" Retrieved from http://www.sextoyguides.com/sex-toy-attitudes/sex-toy-history.asp Accessed on 12/09/2004
Human Sexuality

Select Children's Toys with Safety in Mind. 2004. Retrieved From [4]http://www.homesafetycouncil.org/safety_guide/sg_toys_w001.aspx Accessed on 11 January, 2005
Safety at Home

Goldstein, Jeffrey. "Sex Differences in Toy Use and Video Game Play," in Toys, Play, and Child Development, Jeffrey H. Goldstein, ed. New York: Cambridge University Press, 1994.
Impact of Computer-Based Games on Children