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Papers Available for The Limited Brands |
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Sources list for THE LIMITED BRANDS |
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Limited Brands. (2004). Yahoo! Finance: Multex Business Guide. Available: http://finance. yahoo.com/q/pr?s=LTD.
Victoria’s Secret in Thailand
Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics
1. Low G.S.; Mohr J.J.. Advertising vs sales promotion: a brand management perspective. Journal of Product and Brand Management. June 2000, vol. 9, no. 6, pp. 389-414(26). Emerald Group Publishing Limited.
The Harley-Davidson Case
Low G.S.; Mohr J.J.. Advertising vs sales promotion: a brand management perspective. Journal of Product and Brand Management. June 2000, vol. 9, no. 6, pp. 389-414(26). Emerald Group Publishing Limited.
The Harley-Davidson Case
The Limited And Shiseido Co. Announce New Prestige Beauty Brand. (March 23, 2002). China Exporter Online. Available: http://www.china-exporter.net/news/content.php? newsid=36.
Victoria’s Secret in Thailand
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