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Apple's iPod
Berrigan, John and Carl Finkbeiner: Segmentation Marketing (1992) New York: HarperBusiness
Experimentation in Market Research
Scoville, James G. (2002) Segmentation in the market for child labor: the economics of child labor revisited. The American Journal of Economics and Sociology. July, 01; pp: 35-38
Child Labor
Perner, Lara. (2000) "Food Marketing." Consumer Psychologist. Retrieved 29 Mar 2005 at [1]http://www.consumerpsychologist.com/food_marketing.htm
Starbucks Coffee, Japan
HOFSTEDE, FRENKEL TER, JAN-BENEDICT E. M. STEENKAMP, and MICHEL WEDEL. "International Market Segmentation Based on Consumer-Product Relations." Journal of Marketing Research 36, 1 (1999): 1-17.
Marketing Challenges
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