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Trends in the History of General Electric
A case analysis of the history and trends of General Electric (GE) and how it has grown into a highly successful company. — 1,387 words; 3 sources; MLA
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The History of the Magazine Industry
This paper reviews the history of the magazine industry in the United States from the "Saturday Evening Post" to the Internet. — 2,275 words; 10 sources; MLA
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A History of Magazine Publishing
A discussion of the history of magazine publication. — 738 words; 4 sources; MLA
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The Evolution of the Sitcom
Situation comedy, or sitcom as it is usually referred to, is a genre of comedy programs found primarily television. Sitcoms are one of television's most dominant narrative forms, and many are found in the part of so -called prime-time on television, ... — 2,000 words; 10 sources; MLA
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Advertising Prescription Drugs
This paper discusses the history and problems of advertising prescription drugs. — 1,020 words; 6 sources;
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Sources list for THE HISTORY OF ADVERTISING
  
 
Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising

Cudlipp, Diane: "Who Is Talking About Regulating Advertising?" Advertising World, Feb/March, 1984
Global Advertising Agencies

Sivulka, Juliann. "Historical and Psychological Perspectives of the Erotic Appeal in Advertising." In Sex in Advertising: Perspectives on the Erotic Appeal. Eds, Tom Reichert and Jacqueline Lambiase. London: Lawrence Erlbaum Publishers, 2003.
Sex in Advertising