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Simkin, L. (2000), "Delivering effective marketing planning", Journal of Targeting, Measurement and Analysis for Marketing, forthcoming.
Marketing to Seniors
Thoumrungroje, A. and Tansuhaj, P., (2004) Globalization Effects, Co-Marketing Alliances, and Performance. Journal of American Academy of Business, 5, 495-502.
Outsourcing
Reilly, Frank K. and, William C. Slaughter. "The Effects of Dual Markets on Common Stock Market Making." The Journal of Financial and Quantitative Analysis. (March 1999): 167-182.
British Petroleum (BP) Stock Exchange Analysis
Pascual, Marsha. "Black Monday: Causes and Effects." Stock Market Crash of 1987. 1998. June 1, 2005. <http://www.ncs.pvt.k12.va.us/ryerbury/pasc/pasc.htm>
Stock Market Crash of 1987
McKercher, B. 1998, The effect of market access on destination choice. Journal of Travel Research, 37, 39-47.
The Hospitality and Tourism Industry
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