The Four Ps In Marketing essays

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Integrated Marketing Communications (IMC)
The paper examines the concept of integrated marketing communications. — 2,975 words; 22 sources; APA
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Marketing Plan for the Small Grocer
This paper discusses marketing strategy for the small market grocer in Toronto. — 1,800 words;
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"The Tycoons" and Business Law
A discussion of the four businessmen profiled in Charles R. Morris' "The Tycoons", and their impacts on business law. — 2,472 words; 5 sources; MLA
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Nike Canada
This paper discuses the marketing structure of Nike Canada including the four P's of marketing---product, place, promotion and price. — 1,465 words; 4 sources; APA
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Hawaii Visitor's and Convention Bureau
A look at the marketing strategy of Hawaii Visitor's and Convention Bureau. — 1,226 words; 10 sources; MLA
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	3	Sources list for THE FOUR PS IN MARKETING
	Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74 Cause-Related Marketing Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>. Marketing Communications Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1. Relationship Marketing Gronroos, C. From marketing mix to relationship marketing: towards a paradigm shift in marketing. Asia-Australia Marketing Journal 2.1 (1994): 9-29. A Well-Trained and Skilled Workforce Gronroos, C. (1994). From marketing mix to relationship marketing: Towards a paradigm shift in marketing. Asia-Australia Marketing Journal, 2(1), 9-29. Customer Satisfaction