Simkin, L. (2000), "Delivering effective marketing planning", Journal of Targeting, Measurement and Analysis for Marketing, forthcoming.
Marketing to Seniors
Reilly, Frank K. and, William C. Slaughter. "The Effects of Dual Markets on Common Stock Market Making." The Journal of Financial and Quantitative Analysis. (March 1999): 167-182.
British Petroleum (BP) Stock Exchange Analysis
Ohung, Sungmi and Mike Sherman. 2002. "Emerging Marketing: Companies don't need state-of-the-art tools, huge volumes of customer information, and armies of experts to use continuous relationship marketing effectively." The McKinsey Quarterly, 62+.
Relationship Marketing
Biner P.M. & Kidd, H.J. 1994, 'The interactive effects of monetary incentive justification and questionnaire length on mail survey response rates', Psychology and Marketing, Sept/Oct., pp. 483-492.
Survey Methods for Educational Research
Lane, V. and R. Jacobson. (1995). Stock Market Reactions to Brand Extension Announcement: The effect of brand attitude and familiarity. Journal of Marketing, 59(1):63-77.
Customer Relationship Management (CRM)
|
| |
Essay 411.com is a FREE academic essay service that provides users with useful
information about essay topics including THE EFFECTS OF MARKETING essays. It was specifically designed so that
users could obtain this THE EFFECTS OF MARKETING essays information easily and quickly and see it displayed all on one page.
You can find here THE EFFECTS OF MARKETING essay definition, THE EFFECTS OF MARKETING essays sources and also links to essays on THE EFFECTS OF MARKETING.
Copyrights:
|
|
Ads by termpapers2000.com
Ads by termpapers2000.com
|
|
|
|
|