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George Homsy, "The Market Rules: When Are Corporate Sponsorships Too Much of a Good Thing?," Planning Nov. 2001.
Reading, Writing and… Retailing?
George Homsy, "The Market Rules: When Are Corporate Sponsorships Too Much of a Good Thing?," Planning Nov. 2001.
Reading, Writing and… Retailing?
Gruneau, Richard and Albinson, John. Canadian Sport: Sociological Perspectives. Addison- Wesley Ltd., 1976.
The History of Sports in Canada
Gruneau, Richard and Albinson, John. Canadian Sport: Sociological Perspectives. Addison-Wesley Ltd., 1976.
The History of Sports in Canada
Anon (2), (2004), `Exxon Mobil: Corporate Code Of Ethics', Internet: Accessed on March 25^th, 2004, http://www2.exxonmobil.com/corporate/files/corporate/Code_ethics.pdf
Corporate Codes of Ethics and Marketing Practices
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