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"Business ethics and global marketing client confidentiality statement" Retrieved from http://pwebs.net/marketing/ethics/marketing_and_advertising_ethics.htm Accessed on 23 January, 2005
B2B and B2C Ethics

Economies of Capacity and Speed: Choosing the most cost-effective disc drive size and RPM to meet IT requirements TP-525 o From: Seagate Global Product Marketing o May 2004
Strategic Management Analysis

Sheth, J. N. and Parvativar, A. (2001) The Antecedents and Consequences of Integrated Global Marketing. International Marketing Review. Vol 18, No 1, p16 - p29.
International Strategic Marketing

James, D. (2002, February 18). Skoda is Taken from Trash to Treasure: TV Campaign Boosts Car's Brand Mileage. Marketing News. Chicago. Vol. 36: 4, p. 4+. Retrieved Nov. 2, 2004: http://college.hmco.com/business/gillespie/global_marketing/1e/students/readi
Skoda

Raju, P. S. (1995) Consumer Behaviour in Global Markets. Journal of Consumer Marketing. Vol 12, No 5, p37 - p 56.
International Strategic Marketing